Shopping Center Project

Request to study

A mall project feasibility study is a vital document for assessing the project’s potential success in a competitive market filled with opportunities and challenges. The study addresses the criteria by which a location must be selected to ensure the flow of the target audience. It also analyzes the needs and purchasing behaviors of potential customers, as well as studying competitors and assessing their strengths and weaknesses. The study also includes dividing the project’s spaces and outlining its facilities and designated areas, such as shops, cafes, restaurants, cinemas, and games, as well as parking spaces, event areas, exhibitions, and more. To ensure the project’s sustainability, the study details the initial and operating costs, then identifies revenue sources, the return on investment rate, the break-even point, and the payback period. The study also takes into account the mall’s marketing strategy and explains the mechanisms through which audiences can be attracted, such as the use of social media, sponsored ads, and influencer marketing. It also outlines how promotional events are organized and global brands are attracted.

Capital

Return Rate

Payback period Fourth year

Mall Project Description

The mall project is an integrated shopping and entertainment destination, providing an exceptional experience that combines modernity and diversity to meet the needs of customers with different interests. The center is strategically located and easily accessible, ensuring a continuous flow of visitors from families and individuals, making it a major attraction for local and international brands. The project includes a wide range of stores specialized in fashion, electronics, home appliances, and cosmetics, as well as a restaurant and café area. The mall has state-of-the-art entertainment facilities, such as cinemas, family play areas, and spaces dedicated to events and promotions, reinforcing its position as a premier entertainment and shopping destination. For the convenience of visitors, the center offers state-of-the-art facilities that include ample parking, smart crowd management systems, and high-end services such as information desks and personal assistance. The project adopts a modern architectural design that combines aesthetics and functionality, while providing open spaces and natural light to satisfy all visitors. <br>

Project Services

Clothing, shoe, and accessory stores
Electronics and home appliance stores
Restaurants and cafes
Grocery stores
Movie theaters
Amusement parks
Parking lots

Why contact Mashroo3k when requesting a feasibility study for a shopping mall project?

Mashroo3k has over 11 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
The company’s geographic reach spans 35 countries across all continents.
Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.

A large number of shops
A parking garage
A central, easily accessible location
A highly qualified and efficient workforce
A variety of products and services offered
Competitive prices

Executive summary

About the project
Financial indicators
Justifications for establishing the project
Government investment incentives in the project field
Target markets
Indicators and final results of the project

Study project services/products

Project Description and All Its Products/Services.
Project Advantages and Production Requirements.

Market Size Analysis

Understanding Distribution Channels.
Consumer Behavior, Preferences, and Habits.
Competitors’ Products or Services, and Their Strengths and Weaknesses.
Market Nature and Characteristics.
Demand Size for the Product or Service Offered.
Available Market Share of the Target Market.
The Optimal Marketing Method.

Risk Assessment

Risk Identification.
Impact of Risks on the Project.
Risk Mitigation Methods

Technical study

A detailed description of the project’s products, expected production capacity, and determination of investment costs.
Determining the required electricity and water capacity.
Determining the project’s labor requirements.
Determining the project’s requirements.
Calculating construction and building costs.
Calculating the total capital
Determining the annual operating costs.
Determining the amount of working capital.

Financial study

Total investment costs required for the project.
Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
Determine the expected annual revenues of the project in light of the specified operational capacities
The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
The project’s financial indicators and sensitivity analysis.

Organizational and administrative study

Project workforce.
Organizational structure.
Job responsibilities.

Service sector in GCC countries

According to the macroeconomic theory of sectors, the economy is divided into three main and large sectors: the first; – is the sector that is based on collecting raw materials and includes mining companies, timber companies, oil exploration companies, in addition to agricultural and fishing industries. The second sector; is the sector that depends on goods and their sale, such as: (car manufacturing, furniture, clothing trade… etc.). As for the third sector, known as the “services” sector; it is the sector responsible for providing and producing services, essentially relying on intangible things, such as: entertainment, health care, transportation, hospitality, restaurants, etc. This theory believes that the more advanced countries are, the more their economies are based on the third sector, unlike primitive countries, which rely mostly on the first sector (the United States of America, for example, the service sector constitutes 85% of its economy).

Kingdom of Saudi Arabia:

The service sector is a large sector if we look closely at its activities; the sector includes: wholesale and retail trade, restaurants and hotels, transportation, storage, information and communications, financial services, insurance, real estate and business services, collective, social and personal services and finally government services. We will present to you the most important indicators of the sector in the Kingdom below:
The share of the service sector in Saudi GDP is about 48.2%.
Wholesale, retail, restaurants and hotels contribute 10.8% to GDP.
“Transport, Storage, Information and Communication” contributes about 6.6% to GDP.
The share of the activity “Financial, Insurance, Real Estate and Business Services” in GDP is 6.4%.
For “collective, social and personal services”, its contribution to GDP was 2.5%.
The contribution of the “government services” activity to GDP is 21.9%.
According to the latest census, Saudi Arabia issued 100,944 new business licenses the previous year; The total number of business licences issued is 348,173. Recalls that wholesale and retail trade and repair of motor and motorcycle vehicles accounted for the lion’s share of the new licences; With 48,242 permits, accommodation and food services activities came with 16,531 permits and in third place construction and construction activities with 11,521 permits.

The State of Qatar:

Qatar’s wholesale and retail business is valued at QAR 50,083 million.
The number of enterprises operating in wholesale and retail trade reaches 11,139, with 213,954 employees.
Wholesale and retail workers’ compensation amounted to QAR 11,288,877 thousand.
Establishments operating in hotel and restaurant activity up to 2,396 establishments. The number of employees in these facilities was 78,194.
Hotel and restaurant workers’ compensation amounts to QAR 2,947,431.
Number of mobile phone subscribers in Qatar (regular subscription) 976,015 individuals.
Number of mobile phone subscribers (prepaid services) 2,941,556 individuals.
The lengths of roads worn the previous year in Qatar are 2224 kilometres.
The number of driver’s licenses issued last year is 242,923.
Compensation for transport and telecommunications workers 24,338,223 thousand Qatari riyals.
Number of insurance policies issued in Qatar last year 715,897.
Number of enterprises engaged in “business services” activities up to 4,973.
Number of “Business Services” operators 215,285.
Compensation for workers in “Business Services” activities exceeds QAR 15,347,819 thousand.
“Social and personal services” workers in the private sector number up to 80,569.
Compensation for “social and personal services” workers in the private sector is estimated at QAR 6,127,645 thousand.

Kuwait:

Wholesale and retail trade contributes approximately KWD 1,644.3 million to the country’s GDP.
Restaurant and hotel activities contribute KWD 418.6 million to Kuwait’s GDP.
Transport, storage and communications activities contribute KWD 2,554.5 million.
The length of roads paved in Kuwait is 91,340,068 m2.

United Arab Emirates:

Wholesale and retail trade and repair of motor vehicles and motorcycles contribute 12.3% to GDP (AED 172,288 million).
Transport and storage activity contributes 5.9% to GDP (AED 82,461 million)
Accommodation and food services activities contribute 2.3% (AED 32,357 million)
Information and communications activity contributes 2.9% (AED 41,347 million).
The contribution of activities and insurance activities to GDP is estimated at 9.6% (AED 134,773 million).
Number of insurance policies issued 7,584,607 last year’s end documents.
Wholesale and retail business accounts for 13% of the UAE’s total workforce.
Transport and storage activities account for 6.2% of the country’s total workforce. Accommodation and catering activities employ about 5% of the total workforce.

Sultanate of Oman:

The Sultanate’s GDP is RO 29.3 billion.
Wholesale and retail trade contributes 7% to GDP; AR 2,064.7 million.
Restaurant and hotel activities contribute 1.1% to GDP; RO 308.6 million.
Transport, storage and communications activities contribute an estimated 5.9% to GDP; AR 1,721.2 million.

Global Service Sector

The service sector is the major contributor to the world’s gross product; It alone accounts for more than three fifths of this output. The sector does not rely on the production of tangible goods such as automobile and furniture, but rather on the provision of intangible services such as banking, medical care, transportation, hospitality, leisure, etc. The value of the sector market was estimated in 2020 at USD 10,814.49 billion and rose to USD 11,780.11 billion in 2021. The market achieved a CAGR of 8.9%. After recovering from the effects of the coronavirus pandemic, global market experts expect the sector’s market to reach US $ 15683.84 billion by 2025, bringing the market to a CAGR of 7% in the coming years.

Mashroo3k Consulting recommends investing in the services industry, as its contribution to the global GDP increased from 62.8% in 2010 to 65.7% in 2020. According to World Bank data, the contribution of this industry to the global GDP is expected to rise to 69.6% by 2030.