Advertising and publicity company

Request to study

mashroo3k Consulting Company provides a feasibility study for an advertising company project in Qatar, with the highest profit return and the best payback period, through a set of precise studies of the size of the Qatari market, analyzing the strategies of local and foreign competitors, and providing competitive price offers.

Capital

Return Rate

Payback period Third year

The advertising and advertising company makes external advertisements of all kinds, audio, visual and print, as well as website designs, seals, invoices, and advertising tools such as pens and notebooks, and organizes exhibitions and conferences in terms of interior designs or external advertisements. Advertising companies are an indispensable media project in marketing any product or service. Mashroo3k Consulting provides investors interested in investing in an advertising company project in Qatar with a set of specialized feasibility studies based on updated databases specific to the Qatari market. This helps ensure the project’s success, achieves the highest return on investment, and provides the best payback period.

Project services

Design: Websites, logos.
Building and implementing advertising and promotional campaigns: visual, audio, and written.
Organizing exhibitions and conferences.
Promotional prints: business cards, pens, notebooks, New Year’s calendars, invoices, posters, flyers, branding catalogs, magazines.

Why Mashroo3k ?

Mashroo3k has over 11 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
The company’s geographic reach spans 35 countries across all continents.
Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.

Services at the best prices with highly competitive advantages.
A team characterized by creative thinking.
A management team with ambitious plans.
A marketing team characterized by the ability to renew and innovate.

Executive summary

About the project
Financial indicators
Justifications for establishing the project
Government investment incentives in the project field
Target markets
Indicators and final results of the project

Study project services/products

Project Description and All Its Products/Services.
Project Advantages and Production Requirements.

Market Size Analysis

Understanding Distribution Channels.
Consumer Behavior, Preferences, and Habits.
Competitors’ Products or Services, and Their Strengths and Weaknesses.
Market Nature and Characteristics.
Demand Size for the Product or Service Offered.
Available Market Share of the Target Market.
The Optimal Marketing Method.

Risk Assessment

Risk Identification.
Impact of Risks on the Project.
Risk Mitigation Methods

Technical study

A detailed description of the project’s products, expected production capacity, and determination of investment costs.
Determining the required electricity and water capacity.
Determining the project’s labor requirements.
Determining the project’s requirements.
Calculating construction and building costs.
Calculating the total capital
Determining the annual operating costs.
Determining the amount of working capital.

Financial study

Total investment costs required for the project.
Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
Determine the expected annual revenues of the project in light of the specified operational capacities
The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
The project’s financial indicators and sensitivity analysis.

Organizational and administrative study

Project workforce.
Organizational structure.
Job responsibilities.

Service sector in GCC countries

According to the macroeconomic theory of sectors, the economy is divided into three main and large sectors: the first; – is the sector that is based on collecting raw materials and includes mining companies, timber companies, oil exploration companies, in addition to agricultural and fishing industries. The second sector; is the sector that depends on goods and their sale, such as: (car manufacturing, furniture, clothing trade… etc.). As for the third sector, known as the “services” sector; it is the sector responsible for providing and producing services, essentially relying on intangible things, such as: entertainment, health care, transportation, hospitality, restaurants, etc. This theory believes that the more advanced countries are, the more their economies are based on the third sector, unlike primitive countries, which rely mostly on the first sector (the United States of America, for example, the service sector constitutes 85% of its economy).

Kingdom of Saudi Arabia:

The service sector is a large sector if we look closely at its activities; the sector includes: wholesale and retail trade, restaurants and hotels, transportation, storage, information and communications, financial services, insurance, real estate and business services, collective, social and personal services and finally government services. We will present to you the most important indicators of the sector in the Kingdom below:
The share of the service sector in Saudi GDP is about 48.2%.
Wholesale, retail, restaurants and hotels contribute 10.8% to GDP.
“Transport, Storage, Information and Communication” contributes about 6.6% to GDP.
The share of the activity “Financial, Insurance, Real Estate and Business Services” in GDP is 6.4%.
For “collective, social and personal services”, its contribution to GDP was 2.5%.
The contribution of the “government services” activity to GDP is 21.9%.
According to the latest census, Saudi Arabia issued 100,944 new business licenses the previous year; The total number of business licences issued is 348,173. Recalls that wholesale and retail trade and repair of motor and motorcycle vehicles accounted for the lion’s share of the new licences; With 48,242 permits, accommodation and food services activities came with 16,531 permits and in third place construction and construction activities with 11,521 permits.

The State of Qatar:

Qatar’s wholesale and retail business is valued at QAR 50,083 million.
The number of enterprises operating in wholesale and retail trade reaches 11,139, with 213,954 employees.
Wholesale and retail workers’ compensation amounted to QAR 11,288,877 thousand.
Establishments operating in hotel and restaurant activity up to 2,396 establishments. The number of employees in these facilities was 78,194.
Hotel and restaurant workers’ compensation amounts to QAR 2,947,431.
Number of mobile phone subscribers in Qatar (regular subscription) 976,015 individuals.
Number of mobile phone subscribers (prepaid services) 2,941,556 individuals.
The lengths of roads worn the previous year in Qatar are 2224 kilometres.
The number of driver’s licenses issued last year is 242,923.
Compensation for transport and telecommunications workers 24,338,223 thousand Qatari riyals.
Number of insurance policies issued in Qatar last year 715,897.
Number of enterprises engaged in “business services” activities up to 4,973.
Number of “Business Services” operators 215,285.
Compensation for workers in “Business Services” activities exceeds QAR 15,347,819 thousand.
“Social and personal services” workers in the private sector number up to 80,569.
Compensation for “social and personal services” workers in the private sector is estimated at QAR 6,127,645 thousand.

Kuwait:

Wholesale and retail trade contributes approximately KWD 1,644.3 million to the country’s GDP.
Restaurant and hotel activities contribute KWD 418.6 million to Kuwait’s GDP.
Transport, storage and communications activities contribute KWD 2,554.5 million.
The length of roads paved in Kuwait is 91,340,068 m2.

United Arab Emirates:

Wholesale and retail trade and repair of motor vehicles and motorcycles contribute 12.3% to GDP (AED 172,288 million).
Transport and storage activity contributes 5.9% to GDP (AED 82,461 million)
Accommodation and food services activities contribute 2.3% (AED 32,357 million)
Information and communications activity contributes 2.9% (AED 41,347 million).
The contribution of activities and insurance activities to GDP is estimated at 9.6% (AED 134,773 million).
Number of insurance policies issued 7,584,607 last year’s end documents.
Wholesale and retail business accounts for 13% of the UAE’s total workforce.
Transport and storage activities account for 6.2% of the country’s total workforce. Accommodation and catering activities employ about 5% of the total workforce.

Sultanate of Oman:

The Sultanate’s GDP is RO 29.3 billion.
Wholesale and retail trade contributes 7% to GDP; AR 2,064.7 million.
Restaurant and hotel activities contribute 1.1% to GDP; RO 308.6 million.
Transport, storage and communications activities contribute an estimated 5.9% to GDP; AR 1,721.2 million.

Global Service Sector

The service sector is the major contributor to the world’s gross product; It alone accounts for more than three fifths of this output. The sector does not rely on the production of tangible goods such as automobile and furniture, but rather on the provision of intangible services such as banking, medical care, transportation, hospitality, leisure, etc. The value of the sector market was estimated in 2020 at USD 10,814.49 billion and rose to USD 11,780.11 billion in 2021. The market achieved a CAGR of 8.9%. After recovering from the effects of the coronavirus pandemic, global market experts expect the sector’s market to reach US $ 15683.84 billion by 2025, bringing the market to a CAGR of 7% in the coming years.

Mashroo3k Consulting recommends investing in the services industry, as its contribution to the global GDP increased from 62.8% in 2010 to 65.7% in 2020. According to World Bank data, the contribution of this industry to the global GDP is expected to rise to 69.6% by 2030.